Rich Bitch Copy Club
Get tips on how to stand TF out in the Internet chaos by bringing your badass personality into your marketing content.
My friend wrote a song about my inability to close
When I was in my early 20s, I had a big crush on a guy named Braun, Reader. Like most crushes in your early 20s, this was based on the things that I now know don't mean much for an adult relationship. He was cute. *really cute* He had a beard. *priorities* I knew very little about him. *mysterious* He was in a band. *swoon* And he was nice to me. *we love a bare minimum* He was friends with my friends, but I didn't actually make an effort to get to know him very much because I was shy and...
That time my copywriting agency lost 80% of its revenue...
In January 2023, ChatGPT became the fastest-growing consumer software in history. In March 2023, my copywriting agency lost 80% of its revenue. No, that’s not a typo. We lost 80% of our revenue when clients (some of whom had been with me for years) decided not to renew their retainer contracts. I had to shut down my agency, letting go of talented, hard-working people I loved with kids and college tuition payments and all the life things. While most of my clients told me they were cutting...
It took a timeshare invitation for me to tell you this...
A couple of weeks ago, I got a fancy invitation in the mail.I don’t know anyone who is getting married, and let’s just say I don't know anyone in a tax bracket where formal invitations to anything other than a wedding make sense.I open it up, hoping I’ve got some long-lost uncle who has died and left me his millions, inviting me to a mysterious reading of his will in an abandoned castle.Instead, I see an invitation for a free cushy vacation at a resort……with a required 2-hour timeshare...
I survived the games.
I've been working in the marketing industry in one form or another since 2011. And I've been to a LOT of marketing and business conferences and events over the years. I'll be real. A LOT of them suck, Reader. This is not a dig on folks who put these together. I know it takes a lot of work to produce an event. And it's work I have no interest in doing. But there's very little innovation. If you've ever been to one of these events, then you know exactly what I'm talking about. At best, the...
It's time to F*ck, Marry, K!ll my way out of a content rut.
I've been STUCK, Reader. This year, I really want to get back to writing more of my own content and publishing regularly. I do this for a living. It should be even easier to apply what I do for my clients to myself, right? Well, Cobbler's shoes and all that. But I just can't fucking do it. There's always something dragging me back to the void like a sleep-paralysis demon—leaving me sitting in the dark in a puddle of my own sweat, questioning why I'm even here. And lately, that thing is...
Raise your hand if you've ever been personally victimized by a content calendar 🙋♀️
RICH BITCH COPY CLUB THE NEWSLETTER Most content calendars suck. But yours doesn't have to. In this issue ✍️ Un-f*ck your content planning. 🔧 Start with your priorities. 🥱 TL;DR Raise your hand if you’ve ever been personally victimized by a content calendar. 🙋♀️ (Same, Reader. Hard same.) But here's the thing: It's not the content calendar's fault. It's the way you're using it. Most content planning strategies that involve a content calendar fail you because they box you in and stress you...
Don't sh*t the bed in 2025
Your content plan for 2024: Write more. Post more. Show up consistently. …how’d that work out for you, Reader? 😅 You’re on my email list, so you know how that worked out for me. 💀 If you’re anything like me, you started strong… for about 2.5 weeks. Then, client work took over, your creative well ran dry, and you just got tired of staring at a blinking cursor, wondering WTF to write about. (Or maybe the existential dread took over, and you couldn’t find enough f*cks to give. That’s where I...
I used to judge people with dogs in strollers
“YOUR DOGS ARE SO CUTE!! I BET YOUR BABY IS EVEN CUTER.” I look around, a bit confused, to see a woman in a luxury SUV driving on the wrong side of the road at a slow crawl to capture a glimpse of “the baby.” Bryan and I were walking our weenie pups in our neighborhood—Franz, Ralphie, and a bonus weenie, Stevie, we were watching for the holiday. Filled with adrenaline, Ralphie had blown his energy load on our street, running ahead of his brother and Stevie. So by the time we turned the...
Don't want to sound sales-y? Well, I've got bad news for you.
RICH BITCH COPY CLUB THE NEWSLETTER Don't want to sound sales-y? Well, I've got bad news for you. In this issue ✍️ Value to kill the "salesy" vibe. 🔧 Learn to write sleaze-free copy. 🥱 Selling doesn't have to feel slimy. If you "don't want to sound salesy," I've got bad news for you.You own a business, so you better be "salesy" (or independently wealthy) if you want to eat this month. What people actually mean when they say they don't want to sound "salesy" is:"I don't want to sound like a...
Your audience wants to hear from YOU, boo.
Shut up & send: ISSUE #2 Your audience wants to hear from YOU, boo. I didn't subscribe to ChatGPT's email list for a reason, Reader. And that reason is that I do not give a fuck about what ChatGPT has to say about anything. Don't get me wrong. I love using it to help me ideate and even write shitty first drafts. It's a tool that helps me save time. But while I can give it all the details about thoughts, ideas, stories, and insights from my real life and ask it to write about those... One...
Get tips on how to stand TF out in the Internet chaos by bringing your badass personality into your marketing content.