Your content plan for 2024: Write more. Post more. Show up consistently.

…how’d that work out for you, Reader? 😅

You’re on my email list, so you know how that worked out for me. 💀

If you’re anything like me, you started strong… for about 2.5 weeks. Then, client work took over, your creative well ran dry, and you just got tired of staring at a blinking cursor, wondering WTF to write about.

(Or maybe the existential dread took over, and you couldn’t find enough f*cks to give. That’s where I was.)

But 2025? It can be different if you want it to.

Because this time, you’re gonna create a plan that’s actually doable.

Instead of pretending that there’s some world where…

🫣 You will be focused and productive every second of your workday to create content at max capacity… (we ain’t 22 anymore bb)

🥺 You have the time and energy to post 3 Reels a day, every day for the whole year… (we REALLY ain’t 22 anymore bb)

🤯 You’re gonna batch a bunch of content to get 3 months ahead and then win the lotto and marry an Idris Elba lookalike (because you are not a homewrecker)...

Let’s just call it what it is, Reader.

You are a human with a finite number of hours in your day and your life.

There are many ways you can spend that time, some better than others.

Content creation is NOT how you would like to spend all of it.

But you know you need to stay visible and keep selling your shit if you wanna stay in business.

So what’s a tired mortal with limited time and resources to do?

Create a content plan that actually lets you win.

I’m going to show you how in my workshop, Content Planning for Mere Morals (A workshop for the rest of us!) on December 18 at 2pm CT.

This isn’t about packing as much content as possible into a content calendar. It’s about making a realistic plan for creating content that…

• Ties back to sales (you know, that thing that pays you so you can eat food)
• Focuses on what your audience gives a shit about (so they actually want to read it)
• Actually works (based on my 13 years of experience as a content strategist for 350+ brands—not what worked for your coach one time)

We’re gonna be strategic AF, but we’re also going to be realistic about your capacity.

At the end of 90 minutes, you’ll have a solid plan for your next 90 days worth of content.

You’ll also get a bunch of bomb-ass resources that help you get shit done while maximizing your time, like a distraction-free digital content planner, strategic planning workbook, and AI prompts for endless content ideas.

If you don’t want to fly by the seat of your pants but also don’t want to create a meaningless plan you forget about on January 15th, this is for you.

Let’s plan your Q1 2025 marketing content with your limited time, resources, and brain cells in mind.

Can’t make it live? No worries. You’ll get the recording plus all the resources. You can also email me with any questions you have after you watch it. (I’M NOT A MONSTER.)

Cheers!
Sarah Jane

P.S. When you join Rich Bitch Copy Club, you get access to monthly workshops like this one for free. If you join RBCC before December 18, you'll get access to this workshop at no additional cost. PLUS, you can join our Office Hours call on December 19th to ask questions and get copy feedback. Join the club for just $50/month.​